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HomeFuture TechnologyBlockchainBuilding Customer Loyalty in an Omni-Channel World

Building Customer Loyalty in an Omni-Channel World

Customers are the king of any business and it’s the mission of every business owner to ensure that the customer has the best experience possible. Today, customers zigzag between various channels i.e. both online and offline before making their final purchase decisions. Having a mere loyalty program that offers transactional rewards is not enough to create extraordinary experiences. 

To succeed, businesses are now focusing on a new era of building a relationship with customers across all channels and experiences. As the word says, an omnichannel loyalty program is all about customer service that ensures a seamless experience for customers, no matter where they log on. Let’s find out how this approach of loyalty program can help your business grow in a short time. 

Why Should Your Business Focus on Omnichannel Loyalty? 

If your business is offering disparate experiences between all channels, you may be losing out on customer lifetime value (CLV). The study says shoppers’ biggest frustration while using loyalty programs is a disconnection between online and in-store experiences. That is where the omnichannel loyalty program comes into action!

Many successful brands are shifting from the traditional loyalty approach to omnichannel communication that enabled them to provide personalized experiences across channels without any barrier. Companies having robust omnichannel customer engagement strategies retain an average of 89% of customers as compared to those with weak loyalty programs.  

Here are some of the reasons that show how your business can retain customers using the omnichannel approach- 

  • Focus on one-channel to multi-channel  

With the outbreak of the COVID-19 pandemic, customers are changing the way they shop making it crucial for brands to focus on loyalty across all channels. Having an omnichannel loyalty strategy will help your brand focus from one-channel to multi-channel customers, which is essential to engage them on offline/online channels. 

  • POS Integration & Receipt Scanning  

Having the in-store Point-of-sale integration & easy receipt scanning feature can help your business provide access to your loyalty program while they shop. They can keep track of their reward earnings and use them while they shop next time via online or offline channels. If you have a program that is difficult to access, no customer would be interested which is why ensure that your shoppers interact with your program with easy earning & redemption of points in your stores.  

  • Seamless Customer Engagement  

The best thing about the omnichannel loyalty program is that it offers various ways to engage customers enabling them to swipe and scan their apps for rewards ensuring an increase in brand loyalty and sales. With advanced technologies like chip-based smart cards, RFIP, loyalty programs have evolved tremendously helping brands achieve better and more personalized customer experiences.  

  • Extract Insights for Smarter Decisions 

Another great thing about omnichannel loyalty programs is that businesses can learn from customer data collected in a centralized system, which helps in extracting data-driven insights, which is essential to learn the latest customer trends & preferences.  This is helpful for your business as it helps in identifying what customers prefer the most and how you can improve your services to attract more customers.  

Wrapping Up 

With the help of personalized and automated omnichannel communication for the loyalty rewards program, companies can reward customers across all touchpoints, whether it’s online, in-store, or through third-party retailers. 

Though loyalty programs can quickly pay off for businesses that implement them correctly, it is important to ensure that your program is providing seamless customer experiences equipped with POS integrations & receipt scanning for best results. Get in touch with the expert developers of leading loyalty solutions providers to offer a unified customer experience through an omnichannel loyalty program

Here are some of the reasons that show how your business can retain customers using the omnichannel approach- 

  • Focus on one-channel to multi-channel  

With the outbreak of the COVID-19 pandemic, customers are changing the way they shop making it crucial for brands to focus on loyalty across all channels. Having an omnichannel loyalty strategy will help your brand focus from one-channel to multi-channel customers, which is essential to engage them on offline/online channels. 

  • POS Integration & Receipt Scanning  

Having the in-store Point-of-sale integration & easy receipt scanning feature can help your business provide access to your loyalty program while they shop. They can keep track of their reward earnings and use them while they shop next time via online or offline channels. If you have a program that is difficult to access, no customer would be interested which is why ensure that your shoppers interact with your program with easy earning & redemption of points in your stores.  

  • Seamless Customer Engagement  

The best thing about the omnichannel loyalty program is that it offers various ways to engage customers enabling them to swipe and scan their apps for rewards ensuring an increase in brand loyalty and sales. With advanced technologies like chip-based smart cards, RFIP, loyalty programs have evolved tremendously helping brands achieve better and more personalized customer experiences.  

  • Extract Insights for Smarter Decisions 

Another great thing about omnichannel loyalty programs is that businesses can learn from customer data collected in a centralized system, which helps in extracting data-driven insights, which is essential to learn the latest customer trends & preferences.  This is helpful for your business as it helps in identifying what customers prefer the most and how you can improve your services to attract more customers.  

Wrapping Up 

With the help of personalized and automated omnichannel communication for the loyalty rewards program, companies can reward customers across all touchpoints, whether it’s online, in-store, or through third-party retailers. 

Though loyalty programs can quickly pay off for businesses that implement them correctly, it is important to ensure that your program is providing seamless customer experiences equipped with POS integrations & receipt scanning for best results. Get in touch with the expert developers of leading loyalty solutions providers to offer a unified customer experience through an omnichannel loyalty program

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