There are often occasions when we are faced with an unsatisfied or unhappy customer regardless of our business type or business size. Through a series of actions like emailing or a phone call, most of the customer’s grievances can be settled and we can manage to save the reputation of our online business. However, in some cases, the situation can get aggravated. If a customer decides to leave a negative review on the business website or any other websites, which are notoriously popular for their non-removal policies and publishing of the content without any verification or approval of the business or brand in question, causing immense harm to the online reputation and the business of the organization. In such times, services as the dirty removal or ripoff report removal have to be availed.
But we can tackle such cases and effectively reduce the negative impact of such reviews by having a pre-planned online reputation management strategy before a potential reputation crisis arises. Having a well-defined policy to deal with such potentially damaging reviews can go a long way in ensuring a rapid and effective response resulting in minimizing any financial loss and credibility of the brand.
So, here are 5 proactive steps to improve online reputation management.
Broaden Your Internet Presence:
Apart from the ‘Big three’ i.e. Twitter, Facebook, and Instagram we should also consider using other social media platforms for promoting and expanding the digital footprint of our business. The important thing we must be looking at here is to recognize and establish our presence on social media platforms before anyone else gets the opportunity to damage our reputation. Here we must be looking for a platform on which there is more probability of getting our targeted audience and the potential customers for our goods and services.
For instance, when it comes to business to business we can get high benefited from LinkedIn, where we can build professional connections with entrepreneurs who are there and can be interested in availing of our services. If we are a Business to consumer company, we are likely to get more benefited by displaying our products or services on a visual platform like Pinterest.
Maintain a Blog:
Blogging is one the great tool which we can use to develop and maintain the online reputation management of our business. Regular blogging helps us to give our audience a taste of our services as well as demonstrate our expertise in the given field. It not only builds a loyal customer base of readers and followers of potential customers but also gives a boost to rankings for local SEO.
Listen to Your Customers:
This is an enormous part of successfully running or ruining an online business. We often tend to overlook the reviews of the customers, which may result in further complications in online reputation management. As it said a stitch in time saves nine, we must also be on our toes and make amends when necessary and ensure the bond of trust is not damage which or else, in turn, may damage the reputation of the brand.
Pay Attention to Your Social Media Accounts:
By simply having business accounts on multiple social media platforms is not going to help us manage our online reputation. The account we create must be timely updated and maintained to amass organic followers. We can increase the influence of our brand or business by posting relevant and interesting content and interacting with current and potential customers.Neglecting the same can present the unhappy or upset customer an opportunity to slander the name of the business and let their negative reviews ruin the brand image of our online business.
Resolve Online Arguments, Offline:
In case if any dispute arises we must make sure we do not aggravate the situation by engaging in any online arguments as it may be unprofessional and drive away from our potential customers. We can resort to the offline conversation here. Staying professional have its own perks, like winning the customer rather than the argument, which will only result in losing a precious customer.