The first step to start a new website is to choose the best domain name considering all domain level factors. As we know that in the previous years, new SEO strategies have been devised. If we want to get a higher rank in the search engines, we have to follow some specific SEO practices. It is also believed that the domain name is playing a vital role in increasing the ranking of a website. Its reason is that domain names enhance user perception. Therefore, you should be very careful while selecting the best domain names for your website. While doing an SEO audit of your website, you should also consider some domain level factors. These factors are explained below;
Choose The Best Domain Name For Your Website:
You should not choose the domain name in a hurry ignoring domain level factors. Before choosing the best domain name, you should take your time and try to choose the best domain name. Now, a question comes to the minds of the people that what is the best domain name. The answer to this question is that the best domain name has some qualities. Before selecting the domain name, you should make sure that your domain name should have these qualities. First, your domain name should be easy to type. It should also be easy to read in the print form.
Secondly, your domain name should be short. Moreover, you should also avoid the use of slang words in the domain name. Thirdly, you should not use the numbers and hyphens in the domain name. Its reason is that it is difficult for the readers to type these numbers and hyphens in the domain name. Fourthly, your domain name should be easily memorable. While buying the domain name, you should check its due diligence with some tools like Majestic and Ahrefs. If these tools are showing some problems in your domain name, you should not buy this domain name. You should try to buy a clear domain name which is free from the issues.
Check The Age Of The Domain:
Lots of people have confusions about the importance of the domain age in the search engine ranking. For this reason, John Mueller has provided a straightforward answer to the people. According to him, domain age doesn’t play any role in the ranking of a website. Instead of his explanation about the domain age, lots of statistics are showing that Google is using it for some reasons. Therefore, we can say that domain age has minimal importance in the SEO of a website. You can easily check the domain age by using WHOIS checker. For this reason, you should type the godaddy.com/whois in the search bar of the browser. When you type the domain name, it will show the domain age.
The Appearance of the Keyword in the Top-Level Domain:
You should try to buy the top-level domain name as it is one of top domain level factors. In the top-level domain names, there come .com, .org and .edu domains. Most of the people try to adjust the targeted keyword in the domain name. They should avoid it. Its reason is that this thing doesn’t play any role in increasing the SEO of a website. Instead of adjusting the keyword in the domain name, they should try to keep it short and memorable. If they adjust the keyword in the domain name, their domain name will be lengthy. As a result, it will be difficult for the users to remember it. If search engines detect this kind of activity, they may also penalize your website. Instead of adjusting the keyword in the top-level domain name, you should try to ensure its relevancy. It means that if you want to create a tech website, your domain name should be relevant to tech instead of health. You should also try to choose such a domain name which presents your brand.
Adjustment of the First Word of the Keyword in the Domain Name:
Some people try to adjust the first word of the keyword in the domain name. Experts of a dissertation help firm told that it is a good practice. Its reason is that it doesn’t last any impact on the SEO of your website. Moreover, this kind of URL also looks natural for the readers. By using the first word of the keyword in the domain name, you can also make your domain name catchy and easy to remember for the users. As this domain name looks natural, search engines will not penalize your website.
Check The Domain History:
Before buying a domain name, you should check its history. Its reason is that without checking its history, there is a possibility that you may buy a spammy domain name. This spammy domain name can create lots of problems in the ranking of your website. You can use different tools to check the domain history. First of all, you should use the WHOIS checker tool. This tool will provide a complete history of the domain. Secondly, you should use HosterStats.com. This is the best tool to check the ownership history of a domain. With the help of this information, you can get an idea about the track record of the domain before buying it. Thirdly, you will have to check the linking profile of a domain. The linking profile of a domain will provide you with an idea either your domain is spammy or not. For this reason, Ahrefs and Majestic are the best tools.
Exact Match Domain:
In the past, it was easy for the publishers to rank their websites by using the trick of exact match domain names. Google has detected this trick in 2012. After detecting this trick, Google launched an update under the name of the EMD update. The main aim of this update was to stop the poor-quality exact match domains from getting the higher ranking in the search engines. After this update, Google is also penalizing the websites which are trying to get a higher rank in the search engine by using the technique of the exact match domain. While buying the domain name, you should make sure that it should not be the exact match domain name.