OTT Video CMS – Top Features You Should Look for



Video CMS or Video Content Management System is a unique platform that allows the end-users to store, organize, monetize and distribute their online videos without requiring programming know-how. Such systems generally offer to host and storing procedures while providing a user-centric interface that lets publishers acquire easy access to the content. Tools like a search bar, playlists, or sorting by keywords let video marketers assemble and access their content quickly at any given time. This makes the distribution of videos across multiple live and on-demand channels remarkably smoother.

The main principle of a video content management platform is aiding publishers to assemble and store the video content. The majority of video content management systems will carry out storage of RAW and tweaked video files and let users organize them by size, topics, or other aspects. The majority of video CMSs will offer users complete freedom with the data including renaming the videos, picking out playlists, or classifying them for easy management. That will let them search their full video database to search for their needed content very easily. The most notable feature of a video management solution is one that will go with your videos’ metadata to different content in the collection and provide data-centric recommendations to end-users. That will assist you in making people view your videos for a longer time frame.

Top-Listed Video CMS Features

1. Video Encoding and Transcoding

Would you like to offer a great video viewing experience for your end-users? Then it becomes important that the video CMS has encoding and transcoding features. Raw footage isn’t increased for streaming, which is why it needs compression for easy and smooth playback. With the assistance of video encoding and transcoding, the CMS for video streaming will compress automatically and improve the videos for playback. The CMS will also ensure that only the best video formats are streamed on the basis of the devices of the viewer. Ensure that the video CMS used has encoding and transcoding abilities covered in it. It will be a marked improvement in the viewer’s watching experience.

2. Live Streaming

The live streaming industry is expected to reach a count of $70 billion in 2022. LiveStream conducted a survey in which more than 80% of members said that they will view the live stream of a particular brand rather than reading a news piece or blog about the same. There is a world of good happening in the live streaming zone. Start-ups and businesses must not settle for a video CMS software that does not enable live streaming. Always keep in mind while selecting the cms with advanced features, It helps for your business. Given below are video content management features that you should search for in the video CMS:

·       DVR Support

·       User-friendly embedding

·       Adaptive bitrate streaming

·       HLS Protocol support

·       High-quality video streaming

3. White Label Player

In a video hosting CMS, white-labeling means that you can produce a customized domain and personalize your video player by including aspects of the brand identity. Customizing the platform to give it the brand’s look says that the brand image matters to you. That is why you should not hesitate to put your money in a video CMS which offers options for white-labeling. If you are searching for good levels of customization in the videos, white-label videos are the best choice.

4. Platform API

If your business needs many customization options, then ensure you find a video CMS platform that provides a complete platform API. With a full platform API, you will have full control of the content as it allows you to integrate the aspects which you need into your platform.

5. Video Organization

Well-arranged videos grouped in categories are a suitable method to make sure that users find the videos they are searching for. When grouping related videos together, helps users look for similar videos to the ones they are viewing. By viewing more videos in an identical genre, they will get in-depth perceptions of the subject and it will make them more intimate with the brand.

6. Video Monetization

The main video monetization models which you can look for in an OTT platform CMS are:

·       Advertising video-on-demand

·       Transactional video-on-demand

·       Subscription video-on-demand

·       Users can upload and view for a limited time period at reduced rates

·       Making use of third-party app sellers like Verizon Media, OpenX, AdGear, etc.

·       Coupons

7. Batch Uploading Tools

One-by-one uploading of videos on OTT content management can be a time-waster, and also unproductive. The video CMS must have a bulk uploading tools feature with which you can download many files in the system. It saves on time spent on uploading and reduces the bandwidth amount needed to process them all. 

8. Customized Video Captioning

Including closed captions to the videos is a marvelous feature that improves the end user’s experience. The closed captions feature must be available in any language on the basis of the target audience. The video CMS should offer the choice for the user to opt for the font, size, color, and captions placement so that it is favorable for them.

9. Tracking video analytics

Owing to the video analytics feature in the video CMS you can see how the videos are doing. Some metrics which the video CMS should offer in the engine are:

  • ·       Most watched videos
  • ·       Most commented videos
  • ·       Most shared videos
  • ·       Demographic factors
  • ·       Total number of minutes viewed
  • ·       Total number of minutes watched

10. Smart Upload

A good and efficient video content management system ensures that uploading is easy by allowing single and bulk downloads in one click. There should be a feature of drag-and-drop which makes individual uploads simple.

11. Support for Large Video Files

Videos generally require ample space, and if you have a collection of them, you should have a video CMS. The video CMS you opt for must allow you to scale the storage size which you require. It should make it easy to download large files and make the storage process simple.

12. Security

Streaming platforms have become an irreplaceable factor for content owners as viewers are opting to watch the top-rated movies and series wherever they go. To stream content on an OTT streaming platform, it is vital that you keep the content secure, safe, and tamper-proof. You have to protect your platform, user information, and content against security dangers like hackers and pirates.

13. Content Delivery Network

As CDNs have become the staple for the majority of websites, they are also very important for video streaming. This is because streaming media like video, animation, audio, etc. is resource-based. That makes it susceptible to slow speeds and delays.


Video marketing is one of the most popular marketing practices in the industry these days. Every marketer is following this trend and the requirement for video CMS software is increasing as days go by. In spite of this most novices in the video, marketing world are not aware of the importance of this great tool. They underplay the benefits they get from utilizing it and stick to the traditional CMS which leads to many problems. The best video CMS software can change and evolve your video marketing initiatives. Easy to navigate and organize the entire content in a single dashboard. It can reap multiple times the quantity of time, money, and energy invested. Video CMS is the top choice for every smart marketer out there.