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Saturday, July 4, 2020

What is Mobile-First Index and how does it affect the SEO of your website?

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If you are still wondering why you should adapt your SEO for mobile, you need to know that 57% of the world population already uses smartphones to access the internet. The mobile sector has developed remarkably and e-commerce, which is not capable of adapting small devices, will be left behind in the accelerated race of competitiveness.

Meaning of Mobile First Index?

Mobile First Index is the new change that Google has launched. This change refers to how the search engine indexes the pages. According to this new rule, the indexing of a page and its ranking will be done taking as reference the mobile version of a site and not its desktop version, as it was done until now. This completely changes the rules of the game again. Google is modifying the way it indexes sites as users change their search behaviours. A page is said to be indexed when it appears in search results, in other words, it is as if Google adds you to an index so that your web page can appear in searches. For this to happen, one of their bots, Googlebot being the best known, goes through your page, tracks it and adds it to this index.

Why do we need SEO for Mobile?

Smartphones have limitations that desktop computers do not have. The most logical one is that the screen is much smaller with a slower website page speed, lack of external devices like a mouse and a keyboard, and also that the users may be performing other tasks while browsing their Smartphone: chatting, walking on the street, cooking, etc.

The limitations noticeably affect the patience of these users to be reduced to minimal levels. For this reason, pages that do not adapt to these devices or have a slow website page speed, will reduce the average visit time and increase the bounce rate. This is where SEO services help your website.

How is my positioning affected?

We often hear that once the Mobile First Index is fully deployed, the desktop and mobile rankings will be the same. In practice, this often turns out to be inaccurate. Firstly, you have to keep in mind that ranking and indexing are two different things, each with different goals, objectives and criteria. Just because Google changes the way it indexes websites doesn’t mean it changes the way it ranks.

Currently, search results differ depending on the device used. This is due in part to the different ranking criteria and penalties implemented by Google for mobile search; the most well-known being the indiscreet interstitial penalty and the page loading speed.

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